Working Partners
A Little League Boy with Big League Dreams
CJ started playing baseball at South Little League in Winston Salem, NC. A Star was born!
1993
Over 65 College Letters
CJ received over 65 letters from colleges like Kansas, LSU, UVA, Rice, NC State and Florida State
2005
Beatty becomes an AGGIE!
CJ signed a full scholarship to play baseball for North Carolina A&T State University
2006
The St. Louis Cardinals select…
The Cardinals selected CJ Beatty in 26th Round of the MLB Draft
2009
The Baseball & Softball Motivator
The international social media brand TBM & TSM was born via Instagram, YouTube and later TikTok
2015
CJ dropped his 1st hit single titled “Have A Good Day”. He impacted over 2,000 students on a 10-school mini tour
2015
Next Chapter: “The Pro Scout & Hitting Coach”
CJ decided to retire as a player and take up professional scouting and coaching for the Cardinals
2016
Adding TGM (Golf) to the brand list once CJ teamed up with Steph Curry’s Underrated Golf Tour. This move propelled Beatty Enterprises to start Motivator Brands featuring the TBM, TSM & TGM brands.
2018
Hall of Fame Beatty
Induction into the North Carolina A&T Sports Hall of Fame
2022
2-Time Hall of Fame Beatty
Induction into the Frontier League Hall of Fame
2023
“Row My Boat” #1 Softball Song in the world
Voted #1 by Travel ball parents and players (source: Ballpark DJ)
2024
5,000 Baseball Coaches
CJ was selected to speak on the main stage at the ABCA Coaches Convention in Washington, DC
2025
The Beatty Softball Music Tour
In 48-hrs after a viral Tiktok post, CJ secured a National Softball Music Tour. He is known all over the world as “The King of Baseball & Softball Music”
2025
Beatty Gives, Inc
The non-profit arm of Beatty Enterprises. CJ is most passionate about helping the youth back home in Winston Salem, NC
2025
A Little League Boy with Big League Dreams
CJ started playing baseball at South Little League in Winston Salem, NC. A Star was born!
1993
Over 65 College Letters
CJ received over 65 letters from colleges like Kansas, LSU, UVA, Rice, NC State and Florida State
2005
Beatty becomes an AGGIE!
CJ signed a full scholarship to play baseball for North Carolina A&T State University
2006
The St. Louis Cardinals select…
The Cardinals selected CJ Beatty in 26th Round of the MLB Draft
2009
The Baseball & Softball Motivator
The international social media brand TBM & TSM was born via Instagram, YouTube and later TikTok
2015
CJ dropped his 1st hit single titled “Have A Good Day”. He impacted over 2,000 students on a 10-school mini tour
2015
Next Chapter: “The Pro Scout & Hitting Coach”
CJ decided to retire as a player and take up professional scouting and coaching for the Cardinals
2016
Adding TGM (Golf) to the brand list once CJ teamed up with Steph Curry’s Underrated Golf Tour. This move propelled Beatty Enterprises to start Motivator Brands featuring the TBM, TSM & TGM brands.
2018
Hall of Fame Beatty
Induction into the North Carolina A&T Sports Hall of Fame
2022
2-Time Hall of Fame Beatty
Induction into the Frontier League Hall of Fame
2023
“Row My Boat” #1 Softball Song in the world
Voted #1 by Travel ball parents and players (source: Ballpark DJ)
2024
5,000 Baseball Coaches
CJ was selected to speak on the main stage at the ABCA Coaches Convention in Washington, DC
2025
The Beatty Softball Music Tour
In 48-hrs after a viral Tiktok post, CJ secured a National Softball Music Tour. He is known all over the world as “The King of Baseball & Softball Music”
2025
Beatty Gives, Inc
The non-profit arm of Beatty Enterprises. CJ is most passionate about helping the youth back home in Winston Salem, NC
2025
Our Brands
Motivational Speaking
CJ Beatty is an internationally recognized motivational speaker. His electric personality, creative thinking and passionate delivery has led him to be one of the most sought after motivational speakers. CJ taps into his own failures and experiences as an athlete and entrepreneur to take youth, athletes, and business leaders through an emotionally engaging experience.
As Featured
CJ Beatty - The King of Softball & Baseball Music
Music with a Message: Join 52k monthly listeners worldwide on Spotify and discover the powerful blend of rhythm and inspiration from an artist making a difference.
Discover "Big League Dreams, Little League Mind"
Unlock the secrets to mental toughness and courage with CJ Beatty’s powerful book, “Big League Dreams, Little League Mind: The 18 Elements of Mental Toughness.” This isn’t just for athletes—it’s for every player, coach, parent, and dreamer ready to cultivate an unshakeable mindset. Learn to conquer challenges and turn your aspirations into reality.
Step Into Your Extraordinary.
Are you ready to unlock your potential? It’s time to stop waiting and start creating the life you’ve always envisioned. Join CJ to discover the strategies and mindset shifts that will empower you to break through limitations and achieve your biggest dreams.
Motivator Brands
The Baseball Motivator
The Softball Motivator
The Golf Motivator
Level Up Your Game, Look Good Doing It.
Ready to feel as good as you play? Our official merchandise is all about celebrating your passion for baseball, softball, and golf with a dose of positivity. Grab a hat or a shirt, and let your gear reflect the winning mindset you bring to every swing, pitch, and putt.
